Zee5 launches within the US to ship an even bigger dose of Bollywood within the US

Indian streaming platform Zee5 is about to enter the US market later this month on June 22. It is solely launching a subscription service, and goals to draw a sizeable chunk of the 5.4 million South Asians dwelling within the nation.

The agency is pricing the service at $49.99 per yr as an introductory supply, and goals to alter it to $84 at an unspecified time. The launch value is near what another companies comparable to Apple TV+ ($4.99 per thirty days) cost. However in the event you and your loved ones are followers of South Asian content material in several languages, it is most likely price it.

Zee Leisure Enterprises launched Zee5 in India in 2018 with content material in 12 languages. Through the years, it has expanded to 197 international locations and has over 72 million customers. Notably, in different components of the world Zee5 follows a freemium mannequin.

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Archana Anand, Chief Enterprise Officer, ZEE5 International, advised TNW over a name that the streaming platform has over 130,000 hours of content material. Other than India, the corporate additionally receives materials from Bangladesh and Pakistan, he added. Plus, it provides over 40 dwell channels from Zee Community and different companions.