Zee5 launches 2nd version of ‘Dekhte Reh Jaoge’ marketing campaign that includes Sara Ali Khan and Amol Parashar : Finest Media Data
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- on Mar 21, 2022
Indian desi video streaming platform and multilingual story author Zee5 has introduced the launch of the second version of its marketing campaign – Dekhte Reh Jaoge, starring actors Sara Ali Khan and Amol Parashar.
The marketing campaign goals to showcase its huge content material library and revolves across the theme of FOMO, an rising sentiment among the many viewers.
The marketing campaign movie weaves within the spirit of lacking out on nice content material and highlights that with ZEE5, viewers can watch new motion pictures and reveals each week, thereby avoiding FOMO at all times.
SVOD viewers on the platform have entry to a various vary of AVOD content material in addition to motion pictures and internet collection behind a paywall, earlier than being broadcast on TV.
Platform-wise, its library at the moment has 500,000+ hours of content material spanning over 3,500 motion pictures, 1,750 TV reveals and 700 originals in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya , Bhojpuri, Gujarati and Punjabi, all obtainable on a subscription of Rs 599.
Manish Kalra, Chief Enterprise Officer, Zee5 India stated, “At ZEE5, we now have at all times aspired to democratize leisure and supply our audiences not solely with high quality content material, however at a value that almost all viewers can get pleasure from. Whereas Zee5 has a big content material library that’s unfold throughout varied languages, the second part of the ‘Dekhte Reh Jaoge’ marketing campaign provides us our goal of regionalizing our numerous content material choices, completely showcasing regional content material and making deeper penetration within the nation. With the brand new subscription bundle, viewers could have entry to an limitless provide of compelling and binge-watching leisure at an annual worth of Rs 599. As India and India’s multi-lingual storyteller, we purpose for leisure inclusion by producing associated and numerous content material throughout languages, preserving in thoughts the a number of client teams we cater to. We’ll proceed to discover technologically superior methods to make Zee5 a user-friendly platform, which will be loved by customers. Likes to entertain not solely in India however globally. We’re delighted that Sara and Amol have as soon as once more joined fingers with us to supply India with the perfect of leisure at the perfect costs.
Sagar Kapur, Chief Inventive Officer, Lowe Lintas, stated, “In the present day, content material has develop into the right dialog starter and enabler. Interactions are at all times within the context of dialogues and characters from items of content material on OTT platforms. That is the “conversational drama” that folks are likely to miss out on by remembering the fabric. We determined to construct on this concept to supply ZEE5 viewers with new reveals and flicks to look at each week, and to remain above content material FOMO. Therefore, they by no means miss out on all the thrill on and off the display. ,
For ‘Dekhte Reh Jaoge’, Zee5 has deliberate a high-frequency promotional outreach throughout TV, social media and the Web as a part of a 360-degree strategy.