ZEE5 International unveils Telugu content material slate with 11 unique collection

Printed: Sat July 2, 2022, 12:00 AM

ZEE5 International reaffirmed its dedication to audiences and content material companions in South India by unveiling a slate of 11 Telugu originals at an occasion in Hyderabad, India. The Telugu viewers of ZEE5 International may have a large slate to look at from thrillers to comedies, dramas, romances and extra. As well as, viewers can even watch blockbuster motion pictures from ZEE5 International’s library with unique content material and a line-up of films, which have been solely dubbed in Telugu to satisfy the preferences of the viewers.

Speaking concerning the success of Telugu content material within the world market, Archana Anand, Chief Enterprise Officer, ZEE5 International stated: “At ZEE5 International, we cater to many South Asian language-speaking communities by bringing them probably the most various vary of content material within the language. We do. of their selection. Over time, world markets have seen a rising urge for food for Indian regional language content material, particularly Telugu.

“Persevering with our dedication to exploring new genres and content material codecs throughout languages, we’re thrilled to announce a content material line-up of 11+ Telugu Originals and Motion pictures, which can be found throughout the globe and solely with our The concept is to captivate and entertain the viewers, as we accomplish a fantastic deal. Profitable yr within the US, one in every of our largest Telugu viewers markets,” stated Anand.

The platform consists of the crime thriller Reiki, starring Shiva Balaji, Shri Ram and Dhanya Balakrishna; Nail Tank within the rom com, set in a small village and marking actor Sushant’s OTT debut; Heist Comedy ATM starring Subbaraju, Prudhvi and VJ Sunny; and Aha ni Pelanta, a romance-themed present a few man’s unsuccessful try and discover a husband or spouse.

ZEE5, which operates as an ultra-competitive streaming sector, has tapped into the Telugu inventive sector for its new slate, introduced for a cumulative one billion minutes streamed inside 10 days of the launch of SS Rajamouli’s RRR Occurred quickly after. Many titles have additionally been earned, equivalent to ‘Kartikeya 2‘ And ‘Hanuman,

Puneet Mishra, President – Content material & Worldwide Markets, Zee Leisure Enterprises Ltd stated: “Lately, we now have witnessed a big change within the viewing patterns of Indian audiences throughout the globe, who are actually sampling and consuming quite a lot of totally different genres. content material on OTT platforms. This development has been vital for South Indian language content material, particularly from Telangana and Andhra Pradesh that are essential markets for us.”

Anuradha Gudur, Chief Content material Officer – Telugu stated: “Zee has a really robust and wealthy legacy within the Telugu content material market with a large viewers base. Holding our viewers on the coronary heart of our content material technique, we now have repeatedly delivered genuine and relatable tales via our big selection of choices on tv. Our mission is to copy this success on ZEE5, and we’re excited to collaborate with a number of the hottest creators and prolific expertise to inform 11 new unique tales and iconic movies as a part of our new content material slate. ,

The platform is increase its regional library to ascertain its foothold in regional language content material with blockbuster acquired titles in addition to unique content material. Final month, ZEE5 International ‘launched’abusing‘, its first Telugu unique collection.

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