Zee and Solar TV could not have received the IPL media mandate, however here is how they may profit from the IPL public sale

  • IPL Media Rights noticed its ultimate spherical of bidding yesterday and was auctioned for ₹484 crore (US$6.2bn) for the interval 2023-2027.
  • Star has retained the linear broadcast rights, Viacom18 has acquired the digital rights.
  • The proprietor of the franchise Sunrisers Hyderabad, solar tv The community may also get a giant reduce in BCCL’s income as the full worth of IPL has gone up by 3 occasions.
  • ZeeL can also be prone to profit from shedding the worldwide mandate.

Mukesh Ambani’s Viacom18 and Disney+Star will not be the one two media conglomerates which have benefited from the current public sale of media rights for the Indian Premier League.

Media Channel Solar TV Community and zee Leisure Enterprises Restricted (ZL) could possibly be the 2 oblique beneficiaries of the lately concluded IPL media rights public sale.

Solar TV to get main share in BCCL’s income

Solar TV is the proprietor of the IPL franchise Sunrisers Hyderabad (SRH). The media community earned ₹175.55 crore in IPL income for the H1 ending September 2021.


After the most recent public sale, the IPL worth has gone up by 3 occasions to Rs 48,000 crore, which implies the franchise will get a giant reduce in income from the Board of Management for Cricket in India (BCCI).

IPL franchises earn from model sponsorship, prize cash, ticket and merchandise gross sales and obtain a assured 50% income share from IPL’s central contract income pool.

In keeping with monetary advisory agency Elara Capital, post-auction revenues of all IPL groups will develop by 2 occasions and SRH’s income is predicted to develop at a compound annual development fee (CAGR) of 16.1 per cent.

Zee and Sun TV may not have won the IPL media mandate, but here's how they will benefit from the IPL auction
Elara Securities

When the losers are the actual winners

Media conglomerates Zee Leisure and Sony had been eyeing Bundle D of the IPL Media Rights Bundle as Zee has a robust community of shoppers outdoors India. The bundle included digital and broadcast rights for some worldwide markets.

Nevertheless, Zee misplaced the mandate to Occasions Community and Viacom18. Bundle D was offered for a complete of Rs 1,058 crore.

In keeping with a report by Elara Capital, Zee may very well profit from shedding the mandate this time.

The report states, “Star and Hotstar financials recommend that profitable broadcast rights within the earlier cycle has not had a optimistic influence on profitability. Subsequently, not profitable rights at these larger costs is, in our view, a optimistic factor for Zee. ”

There would have been a huge effect on Zee-Sony’s earnings, as there would have been an enormous value of content material if it had received the IPL rights.

Zee and Sun TV may not have won the IPL media mandate, but here's how they will benefit from the IPL auction
Elara Securities Analysis

Zee5 and SonyLIV are presently forward of Viacom18’s Voot when it comes to Month-to-month Energetic Customers (MAUs).

After profitable the IPL digital rights, the tables could flip and Voot or Jio platforms can add extra prospects and MAUs.

At the moment, each the digital platforms SonyLIV and Zee5 should carry their A-game to the forefront to win new customers and maintain the expansion of their MAUs.

“Zee5 and SonyLIV could have to perform an enormous process on the OTT facet when it comes to consumer expertise, mass content material and distribution with a view to be a winner and scale-up within the extremely fragmented Indian OTT market. We preserve a BUY on Zee Leisure Enterprises pushed by the merger with Sony, which is able to drive potential synergies for each the TV and digital companies.

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