ZEE5 has entered right into a strategic partnership with Applause Leisure, a Aditya Birla Group enterprise, for a multi-show affiliation. Strengthening their premium choices with compelling and various content material, the 2 content material corporations will collaborate to construct a robust unique content material slate of latest ZEE5 originals in Hindi to entertain billions of ZEE5 viewers throughout the globe. The transfer is consistent with ZEE5’s content-first strategy, partnering with the most effective within the artistic ecosystem and bringing bespoke and premium content material to a various viewers. ZEE5 unveiled its first providing as a part of the partnership, titled Who will turn out to be Shikharvati? Produced by Applause Leisure in affiliation with Emmay Leisure and directed by Gaurav Chawla and Ananya Banerjee. The unique will premiere completely on ZEE5 in January 2022. Who will turn out to be Shikharvati?is a drama sequence with a singular tackle a dysfunctional royal household.
Naseeruddin Shah, Lara Dutta, Soha Ali Khan, Kritika Kamra amongst others to star in ZEE5 comedy-drama Kaun Banega Shikharvati
Consistent with its content material technique holding the viewers on the middle, ZEE5 is partaking with prime expertise within the artistic ecosystem to supply a compelling slate of originals and movies. By way of its partnerships with TVF (The Viral Fever), Ashwiny Iyer Tiwari and Nitesh Tiwari, and Crimson Chillies Leisure, the platform has persistently delivered probably the most outstanding and extremely cherished exhibits within the digital leisure ecosystem. By way of their partnership with Applause Leisure, who’re famend for bringing distinctive and compelling tales to audiences in India and throughout the globe, each the manufacturers are pushing the envelope additional. who will turn out to be shikarvati Which guarantees to be an leisure pleasure.
Commenting on this partnership, Puneet Mishra, President – Content material and Worldwide Markets, ZEE Leisure Enterprises Ltd., stated, “The content material design ideas of ZEE5 are a set of partaking and entertaining choices to deeply discover our audiences and serve our a number of shopper teams. Round to make a bouquet. Whereas shopper intimacy is on the coronary heart of our content material creation philosophy, our content material creator companions are the opposite vital pillar in our strategy. We’re enthusiastic about our partnership with Sameer Nair & Applause Leisure, one of many main content material creators in our nation. With our shared perception in shopper ardour, coupled with their unparalleled content material creation capabilities, I’m assured that we’ll win the hearts of tens of millions. ,
Including to this, Manish Kalra, Chief Enterprise Officer, ZEE5 India stated, “As a consumer-first model, it has all the time been our intention to ship real, related and resonant content material to our viewers. This 12 months, ZEE5 has made a concerted effort to interact with premium content material creators throughout languages and genres, a transfer that has enabled us to come back nearer to our holistic imaginative and prescient of ‘Leisure Inclusion’. We’re pleased to carry a like-minded companion on board to create partaking content material collectively and launch high quality originals, completely out there on ZEE5. Applause Leisure has a robust document of manufacturing a few of the hottest exhibits of current instances and with this affiliation, ZEE5 is assured of enriching our content material slate even additional. ,
Commenting on this collaboration, Sameer Nair, CEO, Applause Leisure, stated, “Over the previous 4 years, Applause has created all kinds of content material and explored tales throughout genres, languages and geographies. We’re thrilled that our first outing with ZEE5 is with Kaun Banega Shikarvati, a light-hearted, heart-warming drama that’s each quirky and pleasant and has a stellar solid from the solid. We look ahead to an extended and fruitful partnership with ZEE5 and assist make a small contribution to their international ambition. ,
Nikkhil Advani, Emme Leisure stated, “In a advantageous mix of humor and drama, Kaun Banega Shikarvati presents a quintessential story of Indian households replete with contrasts and struggles. However at its core, lies unfiltered sentiments that resonate strongly with the general public. We’re delighted to companion with Applause in creating this spectacular present and are excited to launch it to a world viewers on a number one platform like ZEE5.”
Nimisha Pandey, Chief Artistic Officer – Hindi Originals, ZEE5 stated, “We’re excited to carry premium bespoke originals to our current gamut of various content material in partnership with Applause Leisure. Along with his experience in creating partaking content material throughout various genres, we’re certain to create some thrilling and fascinating exhibits collectively. we’re glad to introduce Who will turn out to be Shikharvati? As earlier than this artistic collaboration, initially with extra partaking content material. Within the post-pandemic period there’s a rising want for family-viewing content material and a multi-dimensional drama corresponding to Who will turn out to be Shikharvati? Works fantastically in that facet. We hope the viewers are prepared for a curler coaster of feelings and this sequence, with ample moments of household bonding and camaraderie, would be the good look ahead to our viewers. ,
A clutter-breaking comedy-drama, Who will turn out to be Shikharvati? There’s a stellar solid of well-known Bollywood faces, with Naseeruddin Shah enjoying the position of a king, whereas Lara Dutta Bhupathi, Soha Ali Khan, Kritika Kamra, Anya Singh play his daughters, and Raghubir Yadav, Cyrus Sahukar, Varun Thakur And Anurag Sinha performs the lead position. roles.
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