Momentum’s $5M Seed Pitch Deck – TechCrunch


pulled the tempo What each entrepreneur goals of: Final 12 months, it laid off a serious investor for its seed spherical—which our personal Ron Miller lined on the time—with out even constructing a pitch deck. A modest investor in its earlier spherical was retaining a detailed eye on the corporate, and when it talked about it was elevating a spherical, the investor swooped in and satisfied Momentum that it was the appropriate selection to guide the spherical.

As soon as the lead was secured, Momentum constructed a pitch deck to fill the spherical. I spoke with the corporate’s CEO to study extra about how he raised the cash and not using a deck, and he was form sufficient to allow us to share the deck that made the remainder of the spherical.

Momentum is a B2B firm that manufactures gross sales course of automation instruments that make it straightforward to collaborate on Slack, which is particularly useful for organizations with complicated gross sales processes with a number of stakeholders, determination makers, and handover factors.

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slide on this deck

Momentum’s seed deck has 19 slides:

  • 1 – cowl slide
  • 2-4 — Downside Slide in Three Components
  • 5-7 — Resolution slide in three components
  • 8-10 — Product Slide in Three Components
  • 11 – Market Timing Slide (“Why Now”)
  • 12 – Traction Slide
  • 13 – Person Verification Slide
  • 14 – Slide of Market Measurement
  • 15 – Staff and Investor Slide
  • 16 – “Ask” slide
  • 17 – Placeholder for Demo
  • 18 — “Mic Drop” Slide — Buyer Testimonials
  • 19 – Thanksgiving Slide

three issues to like

Momentum efficiently raised a $5 million spherical with a lovely and easy deck. It took the strategy of breaking down a number of the key slides (the issue, resolution, and product slides) into 9 separate slides. It actually works on this specific deck, and it helps keep the movement of the pitch. It makes it very easy to eat the deck with out including context to the story with out the good thing about the corporate’s founder, which is incredible.

Nice “Ask” Slide

[Slide 16] Momentum consists of an “Ask” slide – that is probably the most generally missed slide within the pitch deck. picture credit score: movement

At any time when I work with startups, I urge them to incorporate an “Ask” slide, and never a whole slam dunk (extra on that in only a second), Momentum is likely one of the finest. that I’ve seen until date. I just like the readability: We’re elevating $4 million. This can give us 18 months of runway and we’ll do that work with cash. It actually makes it clear to traders what the corporate goes to do.

Makes pitch sense present

picture credit score: movement

One of many massive issues traders will ask themselves is, “Why now?” — particularly within the context of an organization like Momentum. Salesforce has been round for a very long time, and there are tons of different gross sales instruments on the market. These questions come up within the thoughts, “Why did not this occur 5 years in the past?” and “Why cannot it’s achieved 5 years from now?” Deck of Momentum solutions that query fantastically, together with the macroeconomic panorama (“the arrival of distributed work”) and modifications in how gross sales are made. What I notably get pleasure from is that the corporate doesn’t straight point out COVID-19; Don’t fret, traders shall be deeply pained that the world has modified and the change in conduct is prone to be everlasting.

mic drop

picture credit score: movement

In journalism, we regularly use one thing we name a martini glass writing type: You assume that the reader will cease studying in some unspecified time in the future, so you set necessary info on the high of the article. That is why you typically discover that the who, what, when, the place and the way rapidly, the “why” takes up the majority of the evaluation of a bit. “Wait,” I heard you cry, “it seems like a triangle, not a martini glass!” Proper – The flat stem of the glass represents a punchline, a ultimate parting volley that helps the reader draw all of the items collectively. Lately, you’d name it a mic-drop second.

Momentum does so properly on this deck—the primary few slides set the stage, and within the final slide, the corporate provides a buyer testimonial. It is a good concept as a result of a variety of founders will run out of steam on the finish of the pitch. The very last thing you need to do is launch into an investor Q&A session from a spot of “meh.” By turning the dialog again into buyer testimonials, it reinforces the influence the corporate has on its clients. Buyers know this can be a uncommon and difficult-to-acquire factor, so it actually units the tone for the dialog to come back.

In the remainder of this teardown, we’ll check out three issues Momentum may have achieved higher or in another way with its full pitch deck!



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