India TWS shipments grew 168% YoY in Q2 2022; Native manufacturers acquire file share at 81%

  • boAt continued its dominance with a 46% share, whereas Noise completed second for the third time in a row.
  • Mivi made it to the highest 5 for the primary time within the second quarter of 2022 with a 6% share.
  • On-line channel penetration stood at 79%, with Flipkart capturing half of those shipments.

New Delhi, Beijing, Hong Kong, Seoul, London, San Jose, Buenos Aires – September 1, 2022

India’s TWS (True Wi-fi Earbuds) shipments delivered a robust quarter in Q2 of 2022 with 168% YoY progress and 62% QoQ progress, as per the newest analysis. Counterpoint’s IoT Service, The elevated penetration of the cheaper price bands (₹1,000-₹2,000 or $25-$50), the quite a few low cost presents and the growing reputation because of the ease of use led to this big surge in market demand.

Commenting on the general market, Senior Analysis Analyst Anshika Jain The TWS market in India continues to develop phenomenally because of causes similar to availability of latest low-cost new TWS units, improved options and performance like ANC, revolutionary designs and low latency modes for gaming. The market is anticipated to develop by 47% in 2022. is anticipated as new manufacturers proceed to return in, whereas present manufacturers broaden their channel presence.Additionally, client demand is anticipated to extend in the course of the festive interval as individuals contemplate TWS units as a very good choice for gifting functions. I’m additionally wanting.

On native manufacturing, Jain mentioned, “The share of home manufacturing was 16%, which is the best ever. With boAt, Noise, Mivi and pTron growing their native manufacturing capabilities, these manufacturers accounted for 98% of the home cargo quantity within the second quarter of 2022. ‘Made in India’ has been within the information because the starting of this 12 months. However extra manufacturers began specializing in native manufacturing in the course of the quarter. Gizmore and new entrant SWOTT additionally provided regionally produced gear within the second quarter of 2022. As well as, we anticipate to see ‘Make in India’ units from Truk and Portronics as they give attention to localizing their manufacturing to take care of worth competitiveness.

Speaking in regards to the dominance of Indian manufacturers, Affiliate Analysis Director Liz Lee “Throughout Q2 of 2022, home manufacturers occupied the highest 5 manufacturers rating for the primary time. These manufacturers collectively took greater than 70% share and have been fairly aggressive of their advertising methods, providing new superior choices at reasonably priced costs together with low cost schemes by way of varied gross sales occasions. As well as, the emphasis is on inducting model ambassadors to realize a share within the minds of the purchasers. The highest spot was taken by boAt, adopted by Noise and Boult Audio. Mivi entered the highest 5 checklist for the primary time because of its give attention to R&D and designing superior high quality merchandise below the ‘Make in India’ plan.

India Hearables (TWS) Market Share of Top 5 Brands, Q2 2022

Supply: India Hearables (TWS) Shipments, Mannequin Tracker, Q2 2022

Market Abstract for the second quarter of 2022

  • boat maintained its management with 236% year-on-year Progress in Q2 2022. Substantial demand was pushed by its new lower-priced choices and by massive gross sales occasions like Amazon’s summer season and mega music competition gross sales. airdops 131 remained the bestseller mannequin, contributing 15% share to the overall TWS market shipments.
  • Noise maintained its second place for the third consecutive quarter with 190% Yr after 12 months Evolution pushed by its regionally produced TWS earbuds. The model refreshed its low-cost VS collection with the launch of the Noise Buds VS104 within the second quarter of 2022. Noise Buds VS102 was the most well-liked mannequin from the model, which entered the checklist of high 10 fashions for the quarter.
  • bolt audio once more positioned third and reached file excessive quantity with 233% p.a. Through the quarter, it provided a number of new launches within the low-cost phase (₹1,000-₹2,000 or $25-$50). The model additionally participated in Amazon gross sales occasions to drive volumes. bolt audio airbase x pods Acquired a spot within the high 10 bestseller checklist, contributing 33% of the model’s quantity.
  • mivic Ranked within the high 5 model rankings for First time with over 2X QoQ Its hottest units have been the Duopods F30 and Duopods M20.
  • pietron a. ranked fifth with 4% The model actively participated in a number of gross sales occasions on varied e-commerce platforms and provided two new launches Entry-Degree Worth Band (₹1,000 or lower than $13). PTron Bassbuds Duo It had a bestseller mannequin, which made it into the highest 10 mannequin rankings.

Different rising manufacturers within the second quarter of 2022

  • OPPO noticed 171% Its frequent new launches led to year-on-year progress. The model launched the Enco Buds Air 2 Professional within the second quarter of 2022 within the mid-price phase. This was the second hottest mannequin within the model’s TWS choices after the Enco Buds.
  • oneplus Maintained its place within the high 10 checklist. It launched a brand new mannequin Buds Professional Within the mid-price phase in Q2 2022. The mannequin is the bottom priced TWS gadget within the model’s portfolio.
  • samsung Captured the primary place within the premium phase because of the reputation of its Galaxy Buds 2 and Galaxy Buds Professional fashions. The model additionally provided reductions throughout Amazon’s summer season sale.
  • truke Lodged 75% Yr after 12 months Progress in Q2 2022. The model launched two new choices with ENC expertise at cheaper price factors. Buds F1 mannequin hits a file 10,000 items offered on its launch day on Flipkart


Counterpoint Expertise Market Analysis is a world analysis agency specializing in merchandise within the TMT (Expertise, Media & Telecommunications) trade. It providers main expertise and monetary corporations with month-to-month reviews, personalized initiatives and detailed evaluation of the cell and expertise markets. Its lead analysts are seasoned specialists from the hi-tech trade.

Analyst Contact

anshika jain

liz lee

Counterpoint Analysis
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