Georgia Tech Companions to Launch MARTA Attain Pilot Program in Atlanta


Georgia Tech and MARTA are partnering on a 6-month pilot of a brand new on-demand rideshare service that connects riders in three areas with MARTA bus and rail service throughout the area. This pilot is to check how the on-demand shuttle can be utilized to make it simpler for riders to get to and from their locations utilizing MARTA.

Nice options typically begin with a easy concept.

For Georgia Tech industrial engineering professor Pascal van Hentenrich, it started 4 years in the past: the concept of ​​tackling one of many greatest challenges for America’s eight largest speedy transit techniques.

“One of many large points is connecting to and from the system. The primary and final mile, ”stated Van Hentenrich.

So, through the pandemic, Van Hentenrich determined to contact MARTA officers straight, and alongside along with his group of pupil researchers at Georgia Tech, he got down to make MARTA extra environment friendly and in a position to higher serve the communities they serve. Developed a system for these in crucial want of dependable transit.

Thus was born Marta Reich.

“We had been contacted by Pascal in late 2020 relating to the opportunity of an on-demand community,” stated Collie Greenwood, MARTA Interim Normal Supervisor and CEO.

Van Hentenrieck describes MARTA Attain as an on-demand multimodal transportation answer – smartphones and shuttles outfitted with tablets linked to an app that helps riders discover a fast path to their nearest MARTA station . Suppose ridesharing platforms like Lyft or Uber – excluding this trip has a flat, low-cost payment. MARTA says this system is supposed to work with current transportation providers within the metropolis of Atlanta and can assist scale back ready and strolling, the inconvenience of customers strolling a mile or extra to their nearest MARTA station. will finish.

“Public transit is essentially the most cost-effective strategy to transfer folks,” stated van Hentenrieck., A. Russell Chandler III President and H. Professor on the Milton Stewart College of Industrial and Methods Engineering.

“However in Atlanta, some folks could face challenges attending to MARTA station.” Because of this new pilot program, they will obtain a smartphone app and request a trip.

On March 1, MARTA and Georgia Tech will start pilot testing of this system in three strategic neighborhoods: West Atlanta, Belvedere Park and Fort Guillem. Van Hentenrich says there has by no means been such a pilot on-demand public transportation system in a significant US metropolitan space like Atlanta.

The chosen neighborhoods had been chosen not solely as a result of they lack transportation choices however due to the completely different communities they serve. Fort Guillem is an space with extra distribution facilities with workers who may use extra environment friendly transportation. West Atlanta is extremely residential, with roads typically too slim for MARTA’s full-size buses. and Belvedere Park is a mixed-use neighborhood that mixes enterprise and residential areas.

Throughout pilot testing, folks in these areas can use the MARTA Attain app to name a shuttle to take them to the closest MARTA transportation hub.

When customers name for pickup, their requests might be routed by means of a Georgia Tech server that connects to drivers of MARTA’s new fleet of Attain automobiles.

“We’ve developed a cloud computing platform, linked riders and drivers, and we’re ensuring the whole system is synchronized,” Van Hentenrich stated.

“We could not be happier that they’re greater than keen to review our riders to see what the wants are and work out an answer,” Greenwood stated.

For Georgia Tech researchers, it is also an excellent partnership.

“We’ve been excited about transportation for years. It connects folks to all the pieces from jobs and schooling to groceries,” Van Hentenrich defined. “It is wonderful {that a} large company like MARTA would enable us to return in and take a look at it.”

The pilot is funded by a grant from the Nationwide Science Basis, and from March by means of August, the service might be obtainable each weekday from 6 a.m. to 7 p.m.

“Georgia Tech’s mission tells us to develop leaders who advance know-how and enhance the human situation. Utilizing our analysis and experience to enhance lives and livelihoods. That is why right here we’re,” Georgia Tech President Angel Cabrera stated. “We’re grateful for this chance, for the help of MARTA and the Nationwide Science Basis, and for the nice work by Professor van Heintenrich’s group.”

MARTA officers wish to see what number of customers benefit from this new first and final mile possibility. Researchers at Georgia Tech will even be wanting carefully at analyzing the info, together with how lengthy it takes to satisfy riders’ requests.

MARTA officers say if the info exhibits a optimistic influence, the pilot may develop to different elements of town. Researchers at Georgia Tech say this on-demand mission may additionally function a mannequin for extra main metropolitan areas to observe.

“We are able to work on tasks that aren’t solely technically cool and thrilling, however in addition they have a huge impact on society,” Van Hentenrich stated.

Be taught extra in regards to the Marta Reich program and obtain the app right here.



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