EVs dominated Tremendous Bowl commercials, however solely 9% of passenger automotive gross sales


Guests sporting face masks take a look at a China-made Tesla Mannequin Y sport utility car (SUV) on the electrical car producer’s showroom on January 5, 2021 in Beijing, China.

Tsingshu Wang | Reuters

Six of the seven automotive manufacturers that ran advertisements throughout the Tremendous Bowl had electrical automobiles, in keeping with an evaluation revealed Monday by on-line automotive buying market Vehicles.com.

Begin-up Polestar showcased its Polestar 2, whereas GM’s company model marketed a number of EVs. Different manufacturers pushing electrical vehicles embrace BMW, GM’s Chevy, Kia, Nissan and Toyota.

These promoting {dollars} are an indication of the place the automotive trade is headed, however do not replicate the place automotive gross sales are proper now: solely 9% of whole world passenger automotive gross sales, in keeping with new analysis revealed Monday from market analysis firm Canalys There have been electrical automobiles. ,

In response to Canalis, in 2021, 6.5 million EVs had been offered worldwide. This contains absolutely electrical and plug-in hybrid passenger vehicles and represents a development of 109% in 2020.

By comparability, the general world passenger automotive market grew by 4% in 2021, Canalis mentioned.

Because of this the electrical car market is rising at greater than 25 instances the tempo of the automotive market total, however it’s nonetheless a small a part of the entire.

Of the 6.5 million EVs offered in 2021, 3.2 million EVs had been offered in mainland China and a pair of.3 million EVs in Europe in 2021.

“EVs represented greater than 1 / 4 of latest vehicles offered in a number of European international locations,” Canalys analyst Ashwin Ambarkar mentioned within the report. “However prospects must be affected person. Wait instances of 9 to 12 months for brand spanking new EVs are usually not uncommon.”

The US is a relatively very small marketplace for EVs. Solely 535,000 vehicles, representing about 4% of latest vehicles offered in the US, had been electrical.

Tesla has a stronghold on EV gross sales in the US, with about 60% of EV gross sales within the US going to Elon Musk’s automotive firm.

“Competitors EV gross sales within the U.S. are nowhere close to Tesla’s, as Mannequin 3 shipments accelerated in 2018,” Canalys vp and chief analyst Chris Jones mentioned within the report. “Tesla additionally sells a number of premium automotive manufacturers within the total market.”

With its large footprint in EV gross sales in the US, Tesla has a slight edge over the remainder of the EV market globally: Tesla accounted for 14% of worldwide EV gross sales, adopted by Volkswagen Group with 12% of worldwide EV market share. .



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