Disney+ Hotstar and HDFC Life collaborate for the primary ever long-running advert on cricket

In an {industry} first initiative, Disney+ Hotstar allows HDFC Life to inform its poignant model story on digital by means of long-form promoting on reside sports activities.


Delivering massive scale 2-minute ads on digital has all the time been a problem, by no means carried out earlier than. When HDFC Life needed to succeed in out to their goal teams with their newest long-form movie on the digital platform, Disney+ Hotstar enabled them by providing an industry-first answer. Learn on to know extra….

Leveraging the speedy scale for viewers that cricket affords, Disney+ Hotstar and HDFC Life be part of arms with extended enhancing by means of an industry-first, never-before-sports marketing campaign that captures viewers’ consideration. and excessive CTR.

HDFC Life has lengthy been a ‘Sir Utha Ke Jiyo!’ related to. The ideology that has grow to be synonymous with the model. Their newest ‘Bounce Again’ marketing campaign on Disney+ Hotstar has not solely set new data in delivering emotionally charged messaging but additionally showcased the success of lengthy format advert codecs with highly effective storytelling, which have been proven on cricket. By no means tried earlier than.

When most digital platforms solely assist 30-45 seconds of advert spots, Disney+ Hotstar teamed up with HDFC Life to run their 2-minute lengthy adverts throughout reside cricket. What began as an experiment has grown into an industry-first answer that has set new requirements for a way monetary establishments can inform their story and have interaction with their audiences with long-format advertisements throughout reside cricket .

Speaking in regards to the scale of the marketing campaign, Vishal Subharwal, Chief Advertising and marketing Officer and Head – Ecommerce & Digital Enterprise, HDFC Life stated, “Disney+ Hotstar has enabled us to succeed in a big viewers with a primary of its sort answer . We’re glad to notice that the marketing campaign has been in a position to obtain ~86% estimated VTR for a 2-minute lengthy video on Reside Sports activities, which has enabled us to satisfy our marketing campaign objectives.

HDFC Life’s ‘Bounce Again’ marketing campaign on Disney+ Hotstar has resonated with audiences throughout the board, proving how the 2 manufacturers try to innovate collectively, together with reworking attitudes, viewers response and Testing and past testing has the potential to attain nice outcomes.

With cricket turning into near a faith in India, the primary ever 2-minute advert throughout cricket on Disney+ Hotstar has proven that such a platform can ship promoting on an enormous scale. The profitable show of advertisements has set the tone for a lot of extra manufacturers to experiment with storytelling over an extended time period to construct a deeper join with their audiences. In a digital world the place short-form content material is king, HDFC Life’s marketing campaign has helped debunk the parable by seeing such phenomenal outcomes for its highly effective long-form video creatives.

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