Chandramohan Mehra’s Journey from FCB Ulka to Bajaj Allianz, Advertising and marketing & Promoting Information, ET BrandEquity


BE+ with Ambi: Chandramohan Mehra’s journey from FCB Meteor to Bajaj Allianz

On this week’s BE+ episode, Chandramohan Mehra, Chief Advertising and marketing Officer, Bajaj Allianz, takes a stroll down reminiscence lane and tells us concerning the journey of his profession that extends to promoting and advertising and his ardour for marathons Tells.

Taking a peek into the early days of Mehra’s life, the episode brings to the fore her childhood in a typical Punjabi joint household, the place she spent a number of time inventing Gully Sports activities. “The microformat of cricket, the microformat of soccer, I used to spend so much of my time taking part in these sort of road video games,” says Mehra.

Speaking concerning the days when he was in BITS Pilani, Mehra shared that he remembers interacting with gifted folks from totally different components of the nation. “I believe studying from them was about far more than the curriculum and the school,” he provides.

Talking about his time when he got here to Mumbai in the hunt for alternatives in huge companies, Mehra talked about a couple of sure journal which had an annual challenge on prime 50 companies. “It included all the small print; Billing costs, manufacturers, and for me, what was most useful have been the addresses and numbers of companies I knew!” he says.

Mehra additionally talks about his four-year stint at FCB Meteor within the early days of his profession. He shares the assorted accounts and companies he handles at Meteor, lots of that are monetary providers.

“The particular factor about Ulka was that I received to know concerning the varied capabilities of promoting and advertising,” he says.

Explaining how such publicity and expertise assist in the BFSI sector, Mehra says, “If you end up speaking about driving registration and utilization of latest age merchandise, one-on-one advertising, ROI A lot of the centered advertising I achieved in Meteor. And at the moment the insurance coverage was opening. And I used to be fortunate sufficient to discover the chances there. ,

Mehra’s four-year stint at Kotak allowed him to be a part of the workforce that labored on the quarterly transition from NBFC to financial institution. “I used to be a part of the workforce that labored on it after which finally carried out this new unit throughout the group,” he says.

Watch the total interview:



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