Bajaj Finserv has launched the second part of ‘Be Cautious’. Be protected’. A public consciousness marketing campaign centered on life insurance coverage fraud

Pune (Maharashtra) [India], November 29 (ANI/Newswire): Bajaj Finserv, one in every of India’s largest monetary conglomerates, has launched the second part of Beware. Be protected’. A public consciousness marketing campaign specializing in life insurance coverage fraud to coach its customers and the general public on the best way to be protected from such frauds.

The marketing campaign will run on the corporate’s social media platforms.

By way of this consciousness initiative, Bajaj Finserv goals to convey a vital message to the customers choosing life insurance coverage insurance policies to rigorously scrutinize the coverage paperwork and confirm the small print solely from the web sites of the insurers. Generally, prospects could get lured by low premium presents by fraudsters and find yourself with invalid coverage paperwork.

This marketing campaign highlights the small print that coverage holders must test to confirm the authenticity of the coverage; Differentiating between a real and a pretend coverage and most significantly the place coverage holders can report these incidents in case of fraud.

The marketing campaign has a catchy jingle ‘Na Ji Na Ji’ with a lovable character named ‘Gupta Ji’ who spreads these consciousness messages in his personal distinctive fashion. The marketing campaign highlights numerous key messages to assist the customers to be alert about sharing their confidential particulars like cell quantity, OTP, tackle proof, insurance coverage coverage particulars and to not lure them within the greed of additional bonus or different excessive revenue presents. The prevailing coverage ought to by no means be surrendered.

Other than elevating consciousness amongst its prospects, Bajaj Allianz Life Insurance coverage has additionally shared some security suggestions for the general public/prospects to remain protected, equivalent to:

By no means share your KYC paperwork like PAN Card, Driving License, Passport and so forth. to unknown individuals. Bajaj Allianz Life by no means asks prospects to submit your unique paperwork for any of our transactions

Don’t signal a clean provide type and inform the insurer if any agent/worker is asking to take action on toll free quantity 1800-209-4040 or write to

Keep away from paying premium in money to insurance coverage brokers. When you want to make the primary premium in money, be sure to pay the identical by visiting the closest licensed Bajaj Allianz Life branches and do not forget to gather the unique premium cost receipt together with a Bajaj Allianz Life stamp.

Don’t share your private or coverage particulars and transaction OTP to any unknown supply/callers

Don’t disclose your account login ID and password even to your insurance coverage agent By no means problem clean checks for any monetary transactions

Don’t share your coverage particulars / different info with any caller

Do not be fooled by callers providing further bonus and better advantages on surrendering your current coverage

This marketing campaign has been developed preserving in thoughts the true fraud eventualities noticed by the fraud management groups of Bajaj Finance Ltd., Bajaj Allianz Life Insurance coverage Firm Ltd., Bajaj Allianz Basic Insurance coverage Firm Ltd., and credit score fraud, superior mortgage fees, social engineering Fraud, On-line Fraud, SMS Fraud, Name Middle Fraud, Coverage on Useless Life, Medical Non-disclosure, Faux Paperwork and so forth.

Being a significant participant within the monetary companies sector, the security and safety of policyholders is crucial to the model and infrequently you will need to educate and deal with prospects to acknowledge these cyber dangers, fraudulent practices and a few fast steps to take goes. To observe to remain protected.


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Bajaj Finserv Restricted is the holding firm of the monetary companies enterprise of the Bajaj Group, India’s oldest and largest conglomerate. It’s engaged in lending, safety and financial savings via digital platforms and offline networks, providing a variety of economic services and products to prospects in India. Its subsidiary, Bajaj Finance Restricted (BFL), the lending and funding arm, is a deposit-taking non-banking finance firm engaged in shopper and SME finance, business lending and wealth administration.

It has diversified companies into shopper, funds, rural, SME, business and mortgage sectors. As for the mortgage enterprise, BFL operates via Bajaj Housing Finance Restricted (BHFL), its 100% subsidiary. Bajaj Monetary Securities Restricted offers complete capital market options and is a 100% subsidiary of Bajaj Finance Restricted.

Bajaj Finserv’s insurance coverage joint ventures with Allianz SE, Germany, Bajaj Allianz Life Insurance coverage Firm Restricted (BAGIC) and Bajaj Allianz Basic Insurance coverage Firm Restricted (BALIC) are engaged in life and common insurance coverage companies respectively. Its different subsidiaries, Bajaj Finserv Direct Restricted (BFDL) function as a one-stop digital market for proprietary and third social gathering monetary merchandise, and Bajaj Finserv Well being Restricted (BFHL), a digital healthcare options platform.

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