Bajaj Allianz Normal Insurance coverage launches ‘#care4hockey’ marketing campaign – ThePrint


Pune (Maharashtra) [India]December 13 (ANI/GIPR): Bajaj Allianz Normal Insurance coverage, one of many main non-public common insurance coverage corporations in India at the moment introduced the launch of its ‘#Care4Hockey’ marketing campaign.

The corporate is related to Rani Rampal, the captain of the Indian girls’s hockey crew, who’s the face of the marketing campaign. The concept behind this marketing campaign is to raise the identification of hockey in our nation and present how by serving to a person obtain his objectives he can have the ability to deliver a few change within the society.

‘#Care4Hockey’ is a one-of-its-kind marketing campaign from the corporate with an purpose to help the expansion of hockey from the grassroots stage in India. Bajaj Allianz Normal Insurance coverage, related to Rani Rampal – whose relentless willpower, give attention to one’s objectives, and never-give-up perspective coupled with well timed help helped her to face the place she is at the moment. She is an inspiration to the technology of girls who dare to beat all odds and obtain their goals. Thus, resonating with the model’s proposition that tough work, care in addition to consideration, and the help of these round you’ll be able to show you how to attain your objective.

Studying from Rani’s journey and the struggles of many like her, Bajaj Allianz Normal Insurance coverage has gone a step forward and is related to One Thousand Hockey Legs, a flagship undertaking of Hockey Citizen Group – a Delhi based mostly NGO. As part of this affiliation, the corporate will contribute to serving to underprivileged kids finding out hockey when it comes to teaching, vitamin and tools. With this marketing campaign, the corporate hopes to help the event of hockey on the grassroots stage, thus offering a chance for a lot of to make a mark on the planet and be the function fashions of tomorrow’s future.

Commenting on the event, Tapan Singhel, MD & CEO, Bajaj Allianz Normal Insurance coverage stated, “Bajaj Allianz Normal Insurance coverage is a model that resonates with the spirit of caring for individuals, ardour to drive change and lead change. Is. The ‘#Care4Hockey’ marketing campaign is an try and take these model values ​​ahead by supporting hockey to not solely make a mark on the planet, but in addition encourage extra individuals to pursue their ardour for the game In order that hockey might be saved alive in India. I’m positive this marketing campaign in affiliation with Rani Rampal and One Thousand Hockey Legs Venture will assist take this message to the final mile and encourage individuals to observe their ambition, break information and create historical past for our nation. .

Sharing her ideas on the marketing campaign, Rani Rampal, Captain of the Indian Girls’s Hockey crew and Padma Shri awardee, stated, “A phrase of encouragement and help from these round you’ll play an important function in serving to you obtain your goals. performs. I’ve confronted many challenges to achieve the place I’m at the moment and I’m joyful to be related to a model like Bajaj Allianz Normal Insurance coverage, which lives as much as its philosophy of ‘Caringly Yours’. Indian Hockey and the aspiration to assist many individuals come true. I’m positive it should positively go a great distance in motivating individuals to take up the game in India.

Commenting on the affiliation, Okay. Arumugam, Founder & CEO, Hockey Citizen Group, stated, “One Thousand Hockey Legs, a flagship undertaking of our NGO, is working tirelessly in direction of offering the wanted help and alternatives to underprivileged kids who aspire to play. Huh. Hockey. I commend Bajaj Allianz Normal Insurance coverage for empowering these children, whose zeal to play hockey will assist enrich the game in our nation.

Bajaj Allianz Normal Insurance coverage will proceed in direction of the expansion of hockey in India by this marketing campaign and encourage many to indicate care and supply help to those that pursue their goals.

Watch the marketing campaign video right here.

This story is offered by GIPR. ANI is not going to be accountable in any method for the content material of this text. (ANI/GIPR)

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