Bajaj Allianz Normal Insurance coverage Launches #Care4Hockey Marketing campaign: Greatest Media Data


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Bajaj Allianz Normal Insurance coverage has launched the #Care4Hockey marketing campaign which focuses on supporting the game of hockey within the nation. Indian girls’s hockey workforce captain Rani Rampal would be the face of this marketing campaign.

He has additionally partnered with ‘One Thousand Hockey Legs’, a flagship challenge of Hockey Citizen Group – an NGO, to offer help for teaching, vitamin and tools to kids taking part in the game.

Beneath this initiative, every time a buyer buys a Bajaj Allianz Normal Insurance coverage coverage, a portion of it should go in the direction of contributing to the vitamin and tools of the younger gamers.

Tapan Singhel, MD & CEO, Bajaj Allianz Normal Insurance coverage mentioned, “Bajaj Allianz Normal Insurance coverage is a model that resonates with the spirit of caring for individuals, ardour to drive change and main change. The ‘#Care4Hockey’ marketing campaign is an try and take these model values ​​ahead to not solely give hockey a spot to be acknowledged on this planet but additionally encourage extra individuals to pursue their ardour for the game, resulting in hockey in India. to be stored alive. I’m positive this marketing campaign in affiliation with Rani Rampal and One Thousand Hockey Legs Undertaking will assist take this message to the final mile and encourage individuals to observe their ambition, break information and create historical past for our nation. .

The marketing campaign shall be promoted principally by digital channels. Singhel mentioned, “I’ve been a agency believer in digital for fairly a while now. With regards to campaigns and expressing concepts, I personally emphasize digital as the primary roadblock. He added That they might complement different mediums like print and tv.

Singhel mentioned that the mission of the marketing campaign is to set off an thought in order that extra corporates come ahead to begin such initiatives. “Until I am going to LinkedIn and put up with my private deal with and my leaders share it, we can’t begin a dialog about why it is essential to take a look at the grassroots and why youngsters’ ambitions should not be inspired.” be finished as a result of there is no such thing as a infrastructure.”

Singhel mentioned although the marketing campaign is for one yr, but when the outcomes are good, they will go forward with it and prolong it for an extended interval.

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