Bajaj Allianz joins Rani Rampal for ‘#Care4Hockey’ marketing campaign, advertising and marketing and promoting information, ET BrandEquity
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- on Dec 09, 2021
Personal common insurer, Bajaj Allianz Basic Insurance coverage has introduced the launch of its ‘#Care4Hockey’ marketing campaign with an purpose to help the expansion of hockey in India from the grassroots stage.
For the marketing campaign, the corporate has roped in Indian girls’s hockey staff captain Rani Rampal because the face of the marketing campaign. The concept behind this marketing campaign is to raise the id of discipline hockey in India and to showcase how by serving to a person obtain his objectives, he can be capable of convey a few change within the society.
Bajaj Allianz can be related to ‘One Thousand Hockey Legs’, a flagship undertaking of Delhi-based NGO – Hockey Nagrik Group.
Tapan Singhel, Managing Director and Chief Govt Officer, Bajaj Allianz Basic Insurance coverage mentioned, “Bajaj Allianz Basic Insurance coverage is a model that resonates with the spirit of caring for individuals, the fervour to drive change and the spirit of main change. The ‘#Care4Hockey’ marketing campaign is an try and take these model values ahead by supporting hockey to not solely make a mark on the planet, but in addition encourage extra individuals to pursue their ardour for the game In order that hockey might be saved alive in India. I’m positive this marketing campaign in affiliation with Rani Rampal and One Thousand Hockey Legs Mission will assist take this message to the final mile and encourage individuals to comply with their ambition, break information and create historical past for our nation. .
Rani Rampal, Captain – Indian Girls’s Hockey Group and Padma Shri awardee, mentioned, “A phrase of encouragement and help from these round you performs an important function in serving to you obtain your goals. At the moment the place I’m I’ve confronted many challenges to achieve there and I’m completely happy to be related to a model like Bajaj Allianz Basic Insurance coverage, which lives as much as its philosophy of ‘Caringly Yours’, Indian Hockey and lots of extra. Serving to to satisfy the aspirations of the individuals.I’m positive it can undoubtedly go a great distance in motivating individuals to take up this sport in India.
Arumugam, Founder and CEO, Hockey Citizen Group, mentioned, “One Thousand Hockey Legs, a flagship undertaking of our NGO, is working tirelessly in the direction of offering the wanted help and alternatives to underprivileged kids who aspire to play hockey. Is. I commend Bajaj Allianz Basic Insurance coverage for empowering these children, whose zeal to play hockey will assist enrich the game in our nation.
Watch the marketing campaign right here: